Gale Force

Brand identity for Gale Force. The company is a spin-off from SMHI Shipping Services, dedicated to provide world class marine meteorological intelligence to optimize fleet performance. (2020)
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The letter G stands for the weather phenomena and company name gale force. It also symbolizes the shape of the globe, with graphic elements of waves and air.
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The color palette represents the colors of the sea, the sky and the sun.
It also hints of the Swedish origin of the brand.
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