Brand identity for Gale Force. The company is a spin-off from SMHI Shipping Services, dedicated to provide world class marine meteorological intelligence to optimize fleet performance. (2020)
The letter G stands for the
weather phenomena and
company name gale force. It also symbolizes the shape of the globe, with graphic elements of waves and air.
The color palette represents the colors of the sea, the sky and the sun.
It also hints of the Swedish origin of the brand.
Huge annual report 2016