Västmanlands Teater

A brand new identity for county theatre of Västmanland.
In 2012 Västmanlands Teater in Västerås went through a vide range of changes. A new Director of Theatre, a new ensemble and new core values were reasons enough for a new brand identity.
A graphic identity system was created, including new logotype, color pallet, imagery and guidelines for all applications such as posters, ads, website, magazine, flags, staff clothing and a wayfinding system, interior and exterior of the theatre.
The new brand identity centers on the theatre’s core values; playful, courageous, open.
(2012–2019)
TA-web-large-lay-VaT-logotype

The logotype is a word mark, carefully and daring typographed in Helvetica, reflecting the modern and cross-border orientation the theatre was heading for.
TA-web-large-lay-VaT-symbol

A symbol accompanies the word mark, a shape of the letter V, or an abstraction of a movement upward and forward.
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A brand pattern was designed, to be used as efficient branding on numerous applications.
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A fully responsive website was designed and developed.
TA-web-large-lay-VaT-magazine

Twice a year a magazine was produced, presenting the upcoming season’s programme.
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TA-web-large-lay-signage

A wayfinding system, exterior and interior, was designed and executed.
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